EROINE999 creates sophisticated, handcrafted fine and demi-fine jewelry completely made in Italy, characterized by the uniqueness of its concept: Pure Jewelry or Pure Style. Statement pieces, destined to last over time.

An all Italian story of female entrepreneurship that brings together rebellion and elegance and exhibits them without bounds. The quintessence of EROINE999 originates from this philosophy.

Designed by women for women, the EROINE999 series allows the interweaving of luxury into the everyday styling, finally offering customers the possibility to choose the items the better represent them: as part of the Pure Jewelry series, jewels handcrafted in 18k fine gold and precious natural stones or to replicate the look and select the Pure Style demi-fine variations crafted from gold plated silver or brass and semi-precious gemstones.

Because we can all be EROINE999.

The look of the collection combines strong emotional impact with innovative design and comprises different lines, all thought and designed to be worn together, for a seasonless look. It’s all about a bold mixing of elegant sensuality, balanced excess and the return of hyper-feminine ‘80s styles.

The name, ERIONE999, is formed of the contrasting union of a word and a number: Eroine (heroines) and 999. Heroines describes the unique experience of every woman who is always her own protagonist, rebellious, indomitable, sometimes narcissistic but indisputably attractive. 999 as the highest purity of gold.

EROINE999 is the result of two self-identifying Milanese women’s creativity: Gaia Venuti, a Tuscan of origin and former founder of Bahama Mama, Gaia Home Project and IANUA and Margherita Picardi, born in Venice, goldsmith and jewellery designer with vast experience of metal techniques and wax casting, creative director and founder of Mapi jewelry.

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